Brainport Eindhoven on PSV shirt

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Big Dutch companies and PSV team up a partnership to promote Brainport Eindhoven

PSV will join forces with some big Dutch companies next summer to start an innovative co-operation. ASML, Philips, High Tech Campus Eindhoven, VDL Group and Jumbo Supermarkets will commit themselves as premium partners of PSV under the name of Metropolitan Region Brainport Eindhoven. They will collaborate in the field of innovation, vitality, entertainment, development and recruitment of talent. All parties share the ambition to put the Eindhoven region on the map as global leader in knowledge, high-tech development and innovation. “This is a first in the history of top sport. We will create a new ecosystem and the way we will do it is characteristic of the interconnection in this region”, says PSV General Manager Toon Gerbrands.

Appeal of the region

Speaking on behalf of the partners, Henk Valk, CEO Philips Benelux, says: “All companies in the region help to build Brainport Eindhoven as a leading world class and innovative top technology region. We all have one big challenge: to attract and retain the right talent. On top of that we want to invest in the business climate and the health of employees and inhabitants so that we can strengthen the national as well as international appeal of the region. By joining forces we stand strong internationally.” Valk insists that PSV is more than football. “PSV unites”, he continues. “The club has won the hearts and minds of many people in the region, throughout the Netherlands and all over the world. Philips, ASML, High Tech Campus Eindhoven, Jumbo Supermarkets and VDL Group are all flourishing businesses and are among the top performers and specialists in their own field. We find inspiration from a shared past and together we will make the future. We will be able to reach a wide audience by means of this innovative collaboration.”

Innovative collaboration

PSV’s Commercial Manager Frans Janssen is a happy man: “This is the result of an extensive and constructive co-operation. Our current main sponsor energiedirect.nl informed us nearly one year ago that they would move their logo to the back of the PSV shirts from 1 July. We immediately got in touch with Brainport Eindhoven and told them this was an opportunity for them to adjust a traditional sponsor concept to a more innovative collaboration, which would enable more parties to participate. We create a genuine, tangible added value under the flag of Brainport Eindhoven to the companies, their employees and everyone concerned in the region.”

Several examples

Several projects have been launched the past few months that underline the strength of the new partnership. Thus PSV introduced a vitality wellness programme called PSV+, which is used by ASML employees, while PSV teamed up with Jumbo to start a Foodcoach programme. Philips and PSV have joined hands in the domains of health care quality and innovation. The sports performance centre at De Herdgang training ground, which will be realised the next few months, is an ambitious project. PSV will serve as a crowd puller on the international stage to draw the attention to attracting the right talent and companies in the Brainport Region. The international promotion of the business climate for high tech companies is a major theme in the new cooperation for High Tech Campus Eindhoven. VDL will use, among other things, PSV’s marketing strengths to inspire people to continue to work in a technical environment. “On top of these examples, this partnership has some special characteristics”, continues Janssen. “Making a stand for the region and its inhabitants is unprecedented. Moreover, the continuation of the partnership is a special phenomenon. This is going to be an evolving partnership, which other companies with an affinity for Brainport Eindhoven are expected to join in the near future. Therefore we will no longer refer to a ‘main sponsor or shirt sponsor’, but to premium partnership.”

Invest in everyday surroundings

The Brainport Foundation and the participating communities will not invest money themselves in the co-operation with PSV. John Jorritsma, Chairman of the Brainport Foundation and Mayor of Eindhoven revealed that this co-operation makes him feel proud. “PSV is an internationally renowned club and belongs to everybody. Trade and industry in the whole region work closely together in Brainport Eindhoven with the knowledge institutes and the authorities. That collaboration will bring jobs and prosperity for everyone in the region. So collaboration with PSV is a rational and clever move. Together we will see to it that the national as well as international appeal of Brainport Eindhoven will be strengthened even more, which will benefit everyone concerned.”

Brainport Eindhoven and PSV

  • Connected historically
  • Shared ambitions and key values
  • Local roots, scoring internationally
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Toon Gerbrands,
General Director of PSV:

This is a first in the history of top sport. We will create a new ecosystem and the way we will do it is characteristic of the interconnection in this region.

Frans Janssen,
Commercial Director of PSV:

We got in touch with Brainport and told them this was an opportunity for them to adjust a traditional sponsor concept to a more innovative collaboration, which would enable more parties to participate. We create a genuine, tangible added value under the flag of Metropoolregio Brainport Eindhoven to the companies, their employees and everyone concerned in the region.

Henk Valk, CEO Philips Benelux, on behalf of the parties about the partnership:

By joining forces we stand strong internationally. We find inspiration from a shared past and together we will make the future. We will be able to reach a wide audience by means of this innovative collaboration.

John Jorritsma,
chairman of Brainport Eindhoven and mayor of Eindhoven

This co-operation makes us feel proud. Collaboration with PSV is a rational and clever move. Together we will see to it that the national as well as international appeal of Brainport Eindhoven will be strengthened even more, which will benefit everyone concerned.

About Brainport Eindhoven: high-tech star player

At Brainport Eindhoven, we believe that technology makes our lives more pleasurable, healthier and safer. Pioneering is what we are very good at. For 125 years now, we have been putting innovating inventions on the market that have an impact on our society and the whole world. In the early days it was the light bulb and the television, today we launch machines for manufacturing the smallest chips for your smartphone. Collaboration is the only way for us to go forward, with entrepreneurs in high-tech discrete manufacturing, with educational institutions, governments and associations, and with start-ups, designers and talents from all over the world. Everybody from the local community is a star player who does his bit towards strengthening the region. We dare to think big, but we also realise we need a strong, healthy and liveable hinterland to be able to function well. You can feel and experience that the future is made here, literally and figuratively. We do this together.

Q&A sponsoring PSV Brainport Eindhoven

PSV opts for an innovative, new form of cooperation with business as from next summer. ASML, Philips, High Tech Campus, VDL Group and Jumbo Supermarkets commit themselves under the name Metropoolregio Brainport Eindhoven as a premium partner to PSV. The parties have the ambition to give the region an even more prominent position.

The companies and PSV together have the ambition to strengthen Brainport Eindhoven as a region with respect to being healthy, staying healthy and living a healthy life, to ensure that the region becomes more attractive nationally and internationally.

Every partner has entered into an agreement with PSV. As to the individual agreements between PSV and the stakeholders it has been agreed that no statements will be made.

Highly innovative. World-wide there is no similar initiative by which business collectively invests in the living and working environment on this scale to render the region more attractive from a national and international perspective.

Brainport Eindhoven is the collective name under which business, governments and educational and knowledge institutions collaborate in strengthening our high-tech region. The name Metropoolregio Brainport Eindhoven is made available because PSV and the companies involved have a prominent place in this in various respects and appreciate the added value of the cooperation.

Brainport Eindhoven is a world-class innovative top technology region. It is where solutions are devised for tomorrow’s social challenges. Our strength is the combination of high-tech discrete manufacturing and the way in which we collaborate.

Brainport Development is the economic development company of the Brainport Eindhoven region. We connect parties and drive initiatives, also in the case of this cooperation.

Certainly! First and foremost we are connected with each other on the basis of the region’s history. Philips, the largest company in the region, founded PSV in 1913. The companies and PSV share the ambition to strengthen Brainport Eindhoven as a region with respect to being healthy, staying healthy and living a healthy life, to ensure that the region becomes more attractive nationally and internationally.

Both play a very important role in the region. PSV represents entertainment at a national and international top level but is becoming more and more a flywheel for initiatives which the population reaps the rewards of. The companies of Brainport Eindhoven provide many jobs. They want the best possible living climate for their employees. This is the link between these companies and PSV.

Of course, we are also proud of each other: all parties in this innovative partnership belong to the national and international top. The trail-blazing work we do here has a social impact of global proportions.

Contact us!

If you have any questions about cooperation or if you want to know more about Brainport Eindhoven, contact us via:

info@brainporteindhoven.nl Tel: +31 (0)40-7512424

Go to BrainportEindhoven.com

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